Logos & Lettering
When designing logos and lettering, I try to keep it simple, relevant and memorable. When I think of other designers that have inspired me in the early part of my career, I think of logos by Raymond Loewy's International Harvester, Paul Rand's Westinghouse, Bill Golden's CBS "eye", and Saul Bass' Rockwell International. These logos captured the function and purpose of the companies represented, succinctly, aptly, elegantly. I have made great effort to follow in their footsteps.